Senior Developer Advocate

TomTom is seeking a Senior Developer Advocate to help develop and execute a comprehensive developer engagement strategy. In this role, you will serve as a technical ambassador for TomTom's products, representing the developer voice both externally and internally. You'll build a deep understanding of developer workflows, pain points, and evolving needs, translating these insights into actionable improvements for developer tooling, APIs, SDKs, and content. The role involves creating compelling technical content like documentation, tutorials, demos, and code samples that communicate the capabilities of TomTom's developer platform. You'll contribute to developer tooling such as SDK extensions, API playgrounds, and interactive examples, working closely with Engineering to streamline workflows and simplify API and SDK adoption. Key responsibilities include defining and tracking success metrics for developer engagement initiatives, collaborating across Engineering, Product Management, Marketing, and Sales, and bringing an outside-in perspective to improve the overall developer experience. This position partners closely with Product and Engineering teams to influence platform direction, but does not involve maintaining production systems.