Product Marketing Manager, Builder Audience

As a Product Marketing Manager for the Builder Audience at Figma, you will be responsible for developing and executing marketing strategies targeting developers, founders, and technical users. This role involves translating complex technical concepts into clear, compelling messaging that resonates with diverse audiences. You will lead cross-functional go-to-market initiatives, partner closely with Product teams, and drive strategic alignment across the organization. Your work will include understanding and marketing highly technical products, demonstrating deep technical comprehension, and creating narratives that highlight product value. You'll be expected to dogfood and demo new features, understanding their technical limits before customer exposure. The role requires a strategic approach to product launches, particularly for net-new products and 0 → 1 initiatives.